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milking
In between 5 to 6pm we start our milking. Vedas refer to this time as Godhuli Bela. This is the time when the cattles start to come back home to feed their calves after grazing in the jungle.This is considered to be the best time to milk. It is also called Night Milk. It helps us sleep better in night and feel more energetic throughout the day. All our milk is Night Milk.
Storage
Milk is then collected in a storage container where it is naturally pastoralized to ensure that it becomes safe for consumption. Then kept in bulk chillers at cold temperature until it is ready for bottling and sealing. These big containers used for storage are cleansed after every collection so as to ensure safety. This process easily takes two hours.
Bottling and Sealing
Once milk is completely treated, it is then taken to these automatic milk bottle filling and sealing machines for packaging.
Dispatch
By midnight, your milk has been packed and dispatched in refrigerated vans. The van's extreme cold temperature keeps the nutrition and the flavours in the milk intact. This way we manage to daily provide you with fresh milk.
On road to Ahmedabad
By midnight, your milk has been packed and dispatched in refrigerated vans. The van's extreme cold temperature keeps the nutrition and the flavours in the milk intact. This way we manage to daily provide you with fresh milk.
Milk reaches you
Finally in at most 12 hours you get to consume fresh farm produced milk daily. This is how we intend to operate.
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Your Myths!!
Milk, in most of these cases, obtained from cows that roam on the streets with poor nutrition, consuming any kind of fodder available which, in the long run affects the animal as well as the quality of produce.
The other thing is that these mass production units care less about quality and thus they cannot sacrifice their economies of scale. As a result of which, the milk is dispatched only when the quantity criteria is met. Till that time, milk gets stored and stored.
Milk is a perishable commodity and thus their characteristic is that they tend to turn bad after a specific time limit. However, many of these brands do claim that their products will not turn ill for 7 days or 10 days and so on. This is not an appreciable thing because then there must be some external agents which are added to prevent it from turning bad.
Thick milk means good quality milk! NO! That is certainly not the case. Milk is meant to be runny and watery. Thickening agents are added, excess fat contents are added to make the milk look rich.
Hope this was insightful enough in clearing the air.